Remember the Romance Scam? It’s morphed into the Friendship Scam, and It’s Even More Insidious

Published On: December 3, 2025By Tags: , , , ,

You’ve probably heard sad tales of people conned in romance scams for years, but now there’s a new variant, this time scammers are using online “friendships” as a way of profiting off unsuspecting victims. It’s even more insidious because thanks to the use of artificial intelligence (AI) a fraudster can assume a completely different online identity in order to connect with their targeted victim.

Where do these “friendship” scammers stalk their prey? Usually via social media, particularly within Facebook groups allowing the fraudsters to mimic interest in whatever that group’s subject or theme appears to be. They tend to follow a predictable playbook by lurking not only within Facebook, but on Instagram and Reddit as well. The scammer will send a potential victim a DM or simply comment on a post, or reply to the target’s comment on a post. The fraudster will often employ empathy or “mirroring” in hopes of creating an emotional connection with their victim. Once the scammer has their victim hooked, they encourage communication using encrypted text messaging apps like WhatsApp and Telegram, both platforms being difficult to trace. Eventually the scammer will cobble up a personal crisis in order to ask for some sort of financial help. They will often request money to be sent via nontraditional channels such as gift cards, cryptocurrency or peer-to-peer payment apps (like PayPal, Cash App, Venmo etc.).

Since this particular scam is not romance-based and strictly platonic, the perpetrators are harder to spot. These scammers are tenaciously subtle in building a relationship with their marks, making it difficult for victims to become skeptical. Again, with the help of AI, a scammer can pretend to be a different age, even a different gender. Imagine a male scammer, say, in his twenties (and from overseas) targeting a senior female who is fond of knitting and lives in the Midwestern United States. The fraudster can create a totally phony persona: an older woman, living in Minnesota and is an avid knitter — like the intended victim, complete with an AI generated image that looks real enough, sharing images of the imposter knitting scarves. The scammer might also use ChatGPT to translate their own language into English, making sure to add in some common American slang and idiom.

What you can do to stay safe

Be skeptical of immediate intimacy. Scammers are usually in a rush to establish closeness with their target. When a new connection starts to become a bit too intimate quickly, beware and put your shields up!

Beware of secrecy and evasion. It’s prudent to be suspicious and err on the side of caution whenever you meet someone new online. Ask your new online “friend” to speak with you over the phone, have a video chat, or even meet with them in person. If they make constant excuses for not doing any of that, you know that they are hiding something.

Do NOT send money. This is the biggest red flag: when your new “friend”, whom you’ve never met in person, asks for cash, because let’s face it, that is their ultimate objective. You should slam your brakes at the proverbial Stop light once the “friend” requests nontraditional payment methods like gift cards or crypto.

Engage a second opinion. If you are skeptical about a new online friendship, confide in a trusted friend or family member to shine a fresh light on the “relationship.” You can also use tools to ferret out scammers. These applications are adept at detecting potential scams by analyzing text messages, social media posts, emails, and websites: Norton Genie, AI Scam Detective, and ScamSniper.

More Information on Friendship Scams

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Does a friend you met online need money for an emergency? That’s a scam

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